According to a latest survey done by the International Data Corp (IDC), it is found that the Indian consumers who search online stores to buy smartphones consider Flipkart as their first choice.

However, consumers prefer Amazon to buy premium smartphones that are priced above Rs30,000. This is according to the findings of the IDC Consumer Pulse Survey on the latest smartphones consumer buying trends in India.
The Survey also showed that out of three customers, one is likely to search for availability of good deals and latest features and specifications as the most important reasons to buy a new device.